If you spend any time at all on the internet, you’ve probably heard of Zoe Sugg, AKA Zoella. You might not watch her videos or read her blog, but you’ve probably at least heard (or read) her name somewhere. She’s kind of a Big Deal. In case you haven’t heard of her, or you have but aren’t quite sure who she is and what she does, Zoe is a young British online personality. What started out as a beauty blog quickly evolved into a YouTube channel with over 11 million subscribers, a beauty and homeware range, and a book series. But not just any old book series – no, Zoella’s debut novel was the fastest selling debut novel of all time. Ever. Quite an achievement. Since shooting to fame that reaches beyond the sphere of YouTube, Zoe has received quite a lot of criticism. As mainstream media’s face of YouTube,…

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I’ve got a terrible secret. I’ve always known that one day, I’m going to be breathtakingly successful. Which isn’t the sort of thing you’re supposed to admit as a woman. I know this because I’ve listened to countless interviews with other successful women, and the one thing they have in common is that they never saw it coming. They never dreamed in their wildest dreams that they’d be where they are now. This was all so unexpected. But me? I’ve always known, deep down in the pit of my stomach, that I’m destined for success. Maybe it’s the dreamer in me, who’s always had a penchant for imagining what the impossible would feel like. Or maybe it’s the performer in me, who’s always loved trying on other people’s lives. It’s certainly the privileged middle class white girl in me, who grew up being told she could do anything and be…

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Women are better than men. There. I said it. I know, I know. I’m not supposed to say things like that. As a good little feminist I’m supposed to say that I don’t hate men! That I don’t think women are better than men! That I love men and want them at the forefront of my feminism! But that’s not true. That’s not true at all. See, I hate men (well, actually I hate straight, cis, white, rich men – but that doesn’t sound quite as catchy). And, if I’m perfectly honest, I think women are better than men. Do you know why? No woman has never sent me an unsolicited picture of their genitals on the internet. A woman has never cornered me in a club and then called me a bitch because I wouldn’t get off with her. No woman has never told me she wanted to rape…

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Ugh, I much prefer boys to girls. They’re just so much less bitchy! I’m not like other girls. I HATE drama. Feminists are sooo annoying. Men and women are already equal! Bloody Feminazis! These are all things I used to say. I know, I feel a little bit disgusted too. But the truth is, I used to be the complete antithesis to the angry feminist I am now. And do you know why? Because I had internalised a lifetime’s worth of misogyny. See, I grew up being taught that the patriarchy was a thing of the past. That the Suffragettes had done everything that needed to be done, and that feminists were just unnecessarily angry. I was also taught that other girls were my competition, and that to truly succeed in life I ought to distance myself from them as much as possible. I thought the ultimate goal was to…

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Lots of things in life are gendered. Clothes. Children’s toys. Razors. Something that’s not talked about often, however, is the gendered nature of food. But when you think about it, so much food is gendered. Salad? Female. Steaks? Male. Chocolate? Female. Peanuts? Male. Wine? Female. Beer? Male. Like most things in society, the gendered nature of food is totally unnecessary. Of course women can eat steak and men can eat chocolate. Of course there are women who will happily drink 3 pints and men who love a good caesar salad. It is, however, not surprising that food is gendered. Or at least, it’s not surprising that food is gendered the way it is. See, there’s a stereotype that women prefer healthy food. So while they’re flocking to Sainsbury’s to buy leaves and low-calorie dressing, the men are greedily chomping on cheeseburgers and washing them down with cans of lager. And…

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